上市企业CTO。2013年加入中国联保(家电售后行业的滴滴:www.cug2313.com),全面负责网络研发中心管理及核心产品的策划设计,并制定战略规划。

《中国联保新三板挂牌仪式荣耀启动》

转自搜狐财经
2016年6月6日,深圳市中企工联保家电服务有限公司(中国联保股份有限公司,以下简称:中国联保),在深圳市创新产业园隆重举行新三板挂牌启动仪式。中国联保合作伙伴、社会各界人士、各大新闻媒体记者出席了启动仪式,共同见证了这一时刻。

 

中国联保成立于2012年7月,总部设在深圳,是一家由多年家电行业专业人士与移动互联网从业背景人员共同创立的“移动互联网+家电后市场服务平台”。目前已在浙江、顺德、中山等地设立分公司,并逐步在全国30多个省市设立运营管理分公司。

中国家电商业协会的工作人员告诉记者,目前我国大约有4万家家电生产企业,仅10家左右大型厂商建有完整的售后服务网络;2015年家电产品售后市场销售额在1.4万亿左右,且每年家电产品新增销量以每年2.3万亿增长,预计2020年家电产品售后市场销售额可达2万亿。海尔、美的、格力三大巨头占总比43%,百亿企业占总30%左右,中小企业占比27%,多数企业依靠经销商做售后。

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然而在这万亿市场中却是山头林立,如今我国有70万家维修商,绝大多数都是家庭作坊式的维修商,信誉度低,品牌意识差,技术水平也是参差不齐。由于家电维修市场的收费方面尚无统一标准,这给部分不正规维修者提供了漫天要价的空间。有些从业人员利用消费者对产品构造、原理等不知情,借换原装配件的名义欺骗消费者。更有甚者,一些维修人员抱有“能换不修”的心态,偷梁换柱,以旧配件冒充好配件牟取暴利。

一方面是家电售后服务需求逐渐增大,另一方面却是维修商无法满足市场的需求。中国联保的CEO刘家兴表示,中国联保就是看中这个机会,构建第三方家电产品售后服务平台,做家电维修行业的“滴滴”。研发PC软件、手机APP和微信三端互通的智能服务系统,用3个客户端来解决家电维修的大难题。

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中国联保的CEO刘家兴表示,首先,为厂家推出的是“码服务”客户端。目前,中国联保已经建立了覆盖全国的服务区,全国3030个区县,中国联保服务区域除了新疆、西藏等175个区县没有覆盖到,已经实现全国2855个区县的全覆盖,真正实现一、二、三线城市(城市)24小时完成服务,四线城市(乡镇)48小时完成服务,五线城市(农村)72小时完成服务。厂家通过加入“码服务”客户端,就能享受这个服务网络,极大降低企业和厂家的网点开发与管理成本、售后服务体系搭建成本、客服成本、维修与配件成本等等。消费者有任何服务需求,由中国联保系统自动派单至附近的服务中心,即时响应上门服务,大大提升了消费者体验,更有助于提高企业和厂家的美誉度。目前,已有格力、华帝、苏泊尔、康佳等大型企业以及天猫、京东到家、美团、大众点评等各大购物平台与中国联保签订了合作协议。

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为消费者解决服务态度差,小病大修,漫天要价,服务不及时等问题的则是“好师傅”客户端。通过系统流程管控+消费者评价+服务费用结算机制,让消费者清晰地看到每个服务、每个配件的价格,让家电后市场真正实现了服务价格透明化,服务标准化,标准系统化,系统智能化。

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同时,“好师傅”客户端已经建立整套工程师加盟标准和服务机制,免去了他们等消费者上门的时间,可以有更多的时间来服务更多的消费者,还可以通过配件的推介拿到应有的提成,不仅增加了收入还节省了大量的时间。

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中国联保的CEO刘家兴表示,中国联保搭建的家电维修互联网+平台能够实现厂家、维修师傅和消费者的三方共赢。截止到2016年5月,中国联保网内注册产品商数量11000家;建立全国服务运营管理中心1500家;建立全国服务网点8000家;完成全国注册服务工程师30000多名;平台服务单量超过百万单;全国3030个区县,中国联保服务区域除了新疆、西藏等175个区县没有覆盖到,已经实现全国2855个区县的全覆盖,真正实现一、二、三线城市(城市)24小时完成服务,四线城市(乡镇)48小时完成服务,五线城市(农村)72小时完成服务,服务评价“非常满意”达到98%。

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中国联保的CEO刘家兴表示,中国联保的交易额从2015年的不足亿元,到2016年的接近2亿元,业绩收入连续3年呈300%-500%的增长,预计今年8月份实现收支平衡。2017年,中国联保的交易额会达到4亿元以上,利润超过8000万元。

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中国联保的CEO刘家兴表示,中国联保决定今年正式启动“新三板”挂牌工作,计划在2017-2018年实现行内产业集中,行外跨界并购,将企业做强、做大。2019年预计市值达到30亿人民币以上,回报股东;2020年夯实行业地位,做强平台,为中国联保创造新的腾飞契机,实现中国联保宏伟的战略发展目标。

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